Do videos bring more traffic to my website?
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Yes, the capacity for videos to drive significant traffic to your website is unparalleled.  YouTube is not only a huge platform for serving up your videos to viewers, but also excellent at driving up awareness and increasing visitors to your website. 
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Another bonus is that video content on your website means people have more of a reason to share links with their friends. This increases the number of backlinks to your website, which is crucial to building site authority and increasing your rankings on Google and other search engines.
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Watch this video by a great YouTuber Nathan Gotch if you want to learn more about the importance of backlinks. Once you understand that it’s easy to see how video can help you receive a number of backlinks and reach your SEO goals.
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Ways to Bring Traffic to Your Website Using Video:
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• Maximize Social Media Visibility: Utilize all social media platforms to share your content and direct users to your website. This will raise your authority in the eyes of Google and help your site rise in the rankings.
  
  Note: Engaging descriptions and compelling call-to-actions can encourage viewers to visit your website, thereby increasing your traffic and SEO potential. Don’t just post videos and forget about them either, engage with your audience, do live streams, do whatever you can to foster a community. Even if it’s only 5 or 6 people at first, take care of them and watch how your following blossoms.
  
  
• Craft Value-Driven Video Content: Focus on creating video content that resonates with your audience's needs and interests. Address their pain points, teach them something new, or just entertain them! Focus on content that you know will keep your audience engaged and will encourage viewers to share with their friends.
  
  

Leverage Traffic Analytics: Implement robust analytics tools to track the sources of your website traffic. Understanding which videos and platforms yield the highest engagement allows you to tailor your content strategy to leverage the most effective channels. Utilizing data is crucial when implementing a new video or SEO strategy.