Lead Generation Agencies focus on taking traffic on the internet and turning those people into customers that are ready to buy from you. Social Media Marketing Agencies take that same traffic, but exclusively on Social Media build a community that is a central asset of your business and can lead to more exponential growth.
Now here's where it might get confusing, but it's really very simple.
The traffic that is constantly flowing through the Social Media and Search Engines like Google is pushed into what's called your FUNNEL.
It's called a Funnel because it starts broad at the top, where many people become aware of a product or service and narrows down through successive stages as the audience's interest and engagement level deepen, leading up to the point where a subset of that initial audience makes a purchase.
They will use:
For the Purpose of:
Once your customer is nurtured by your sales funnel - it's then your job to close it. It's often hard to measure the actual ROI in this case, because the success of your social media presence does not necessarily mean you're making more sales.
Almost there! In the last stage, the customer is ready to buy. Organizing a flood of incoming customers can be a nightmare. You can lose your most valuable new customers right on the doorstep of the purchase if you can't handle the quantity. Your Agency should deliver your customers to you in an efficient and easy to manage way.
They will use:
For the Purpose of:
It should be clear, marketing agencies in most cases will not include any part of the sales process once the customer is ready to buy. Some will not even include a Funnel in their services. They will not be closing deals for you; this is where their work stops and yours begins.
Lead generation and Social Media Marketing often go hand in hand or just include each other. Lead Generation really focuses on sales. Social Media Marketing focuses more on creating and managing content across social media platforms to engage audiences, build brand awareness, and start them down your company's funnel.
In short, if you know your marketing ABC's and you have a system in place that closes incoming sales at a high rate, hiring a Social Media Marketing Agency.
