Backlinks, a.k.a inbound links, are hyperlinks directing to a website from another. Basically, it's when another website posts a link to your website.
Backlinks are important to Google and other search engines because it shows that you have content worth sharing. It shows credibility and authority. Backlinks have a direct influence on a website’s position on search engine results pages (SERPs). Here are some of the ways:
Search engines view backlinks as a vote of confidence. A website with many high-quality backlinks is a credible and trustworthy website on its topic. When a high-authority site links with yours, Google thinks your content is beneficial enough to back it up and move it up in the rankings. It’s like another website personally vouching for you to Google.
There are many ways to get backlinks, and that's something we'll cover in a later post. One thing I want to touch on though is that for a lot of the ways, it's necessary to reach out to other people in your industry or who are in an adjacent industry. This can build meaningful connections with peers and can lead to other business opportunities down the road! What started out as a simple backlink request for SEO might just turn into something you could have never imagined.
A nice bonus to the previous point is that if you're working with high authority websites who have a good following, you're not going to just get a backlink, you're going to get an influx of high-quality visitors to your website. This will obviously help you in many ways. Even if you're just a small business in Dallas, TX who thinks you have nothing to offer to justify a website, if you implement this SEO strategy, you're going to see your website rise in the Google rankings, which will lead to an increase in leads coming from search engines.
Backlinks are one part of the SEO game that cannot be left on the table. They fuel the SEO engine, boosting a website’s ranking and overall internet credibility and traffic. To get the best from backlinks, cultivate relationships with other reputable websites and produce excellent content.
In a world where Google quality supersedes quantity, high-impact link-building becomes a key for SEO success.
